Opinion leaders and changes over time: a survey
نویسندگان
چکیده
منابع مشابه
Opinion leaders and changes over time: a survey
BACKGROUND Opinion leaders represent one way to disseminate new knowledge and influence the practice behaviors of physicians. This study explored the stability of opinion leaders over time, whether opinion leaders were polymorphic (i.e., influencing multiple practice areas) or monomorphic (i.e., influencing one practice area), and reach of opinion leaders in their local network. METHODS We su...
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Consumers may observe previous consumers’ choices. They may follow their choices if they think these consumers are better informed. In turn, firms may concentrate on influencing the early consumers. This, in turn, changes the nature of early consumers’ choice behavior as a signal for other consumers. In this paper I show that firms’ influence activities need not distort earlier consumers’ decis...
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ژورنال
عنوان ژورنال: Implementation Science
سال: 2011
ISSN: 1748-5908
DOI: 10.1186/1748-5908-6-117